Dani Haviland writes with this tip, a good opener to invite all blog regulars to submit any of their own latest marketing tips.
Everyone looks forward to having his or her book autographed by the author. But with the cost of self-publishing and reluctance of agents to sign on and promote new writers, I went ahead and started green: my first novel was published as an ebook. No trees were maimed or killed in the production of Dances Naked.
But now the question is, how do I promote myself? I don’t have a hard copy of the book to hawk or show off. But I found a way out of the ecologically responsible dilemma: use ‘jest a little bit’ of cellulose. I ordered and designed business cards through VistaPrint. The QR code (free: just google ‘QR code generator’) is a short cut for the smart phones and other optical devices to get to a web page. I copied the code as a .jpg file and inserted it as a picture on the back of the card. My code leads right to the description page for Dances Naked, my featured book on Amazon. I can hand out the cards at events and offer to inscribe the card. The person can buy a copy for himself or ‘send’ a copy to a friend. If the interested person doesn’t have a scanner, no worries: the web address is written out just underneath it.
Any other tips out there, including ones that take advantage of new technology or social media?